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FOR BUSINESS OWNERS WHO ARE DONE WINGING BLACK FRIDAY
BUILD AN OFFER PEOPLE CAN'T IGNORE, WALK IN WITH
A FLAWLESS PLAN, AND SPRINT THROUGH THE BIGGEST
SALES WEEK OF THE YEAR WITH FAYE MAC IN YOUR CORNER.
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THREE LIVE GROUP STRATEGY SESSIONS WITH ME ON 26, 27 AND 28 OCTOBER. A FULL WEEK OF SALES SPRINTING SIDE BY SIDE. A SALES APP BUILT FOR THE JOB. EVERYTHING ON REPLAY.
£1,598 OF SUPPORT FOR
JUST £147+VAT,
OR 3 PAYMENTS OF £50 + VAT.
BLACK FRIDAY IS COMING WHETHER YOU'RE READY OR NOT.
YOUR CUSTOMERS WILL SPEND THAT WEEK. THEY ALWAYS DO. THE ONLY QUESTION IS WHETHER
THEY SPEND IT WITH YOU, OR WITH THE BUSINESS DOWN THE ROAD THAT PLANNED PROPERLY.
THIS PAGE IS FOR THE BUSINESS OWNER WHO WANTS IT TO BE THEM.
FIRST 10 TO JOIN GET
A PRIVATE STRATEGY DINNER WITH ME (WORTH £497).
JOIN WITHIN 48 HOURS
& YOU ALSO GET AN HOUR'S EXCLUSIVE HIRE OF MY CONTENT STUDIO.
LET'S BE HONEST
ABOUT LAST BLACK FRIDAY
YOU KNEW IT WAS COMING. IT'S THE SAME WEEKEND
EVERY YEAR. AND STILL, IT CREPT UP ON YOU...
...so you did what most business owners do. you pulled something together the week before. You knocked a bit off your usual price. you made a graphic, posted it on the Friday morning, and waited.
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Then you refreshed your phone...and refreshed it again
A couple of likes. One "how much?" in the DM's that went nowhere.
Maybe a sale or two from people who would have bought anyway.
By saturday you'd stopped posting about it, because it felt awkward to keep pushing something nobody seemed to want.
Sound familiar? Then one of these is true for you.
YOU DON'T HAVE AN OFFER. YOU HAVE A DISCOUNT.
TAKING 20% OFF THE THING YOU SELL ALL YEAR ISN'T EXCITING. IT TELLS YOUR CUSTOMERS
YOUR NORMAL PRICE WAS NEGOTIABLE, AND IT TRAINS THEM TO WAIT FOR THE NEXT SALE.
YOU LAUNCH ON THE DAY. TO A COLD AUDIENCE
NOBODY KNEW IT WAS COMING. NOBODY WAS WAITING FOR IT. YOU TURNED UP TO
THE BUSIEST, NOISIEST WEEK OF THE YEAR AND WHISPERED.
YOU HAVE NO NUMBERS
NO SALES TARGET. NO IDEA HOW MANY LEADS YOU NEED, HOW MANY CONVERSATIONS
THAT TAKES, OR WHAT YOU SHOULD BE DOING EACH DAY TO GET THERE. YOU CAN'T HIT A TARGET YOU NEVER SET.
YOUR LEADS ARE SCATTERED EVERYWHERE
A DM HERE, A COMMENT THERE, A NAME SCRIBBLED ON A POST-IT, A VOICE NOTE YOU MEANT
TO REPLY TO. PEOPLE TOLD YOU THEY WERE INTERESTED AND YOU FORGOT TO FOLLOW UP.
THAT IS MONEY YOU ALREADY EARNED AND NEVER COLLECTED.
YOU RUN OUT OF STEAM BY WEDNESDAY
DAY ONE YOU'RE FIRED UP. DAY THREE IT'S QUIET, THE DOUBT CREEPS IN, AND YOU START WONDERING
IF THE PRICE IS WRONG, THE OFFER IS WRONG, OR YOU ARE. WITH NOBODY BESIDE YOU, YOU QUIETLY STOP.
YOU'RE DOING IT ALL ON YOUR OWN
YOU'RE THE MARKETER, THE SALESPERSON, THE CONTENT CREATOR, THE CUSTOMER SERVICE
TEAM AND THE ONE ACTUALLY DELIVERING THE WORK. THERE'S NOBODY TO TELL YOU WHAT
TO DO NEXT, AND NOBODY TO TELL YOU TO KEEP GOING.
WHAT WINGING IT
IS REALLY COSTING YOU
A FLAT BLACK FRIDAY DOESN'T JUST COST YOU ONE WEEK OF SALES.
IT COSTS YOU YOUR CONFIDENCE. THIS IS THE ONE NOBODY TALKS ABOUT. EVERY LAUNCH THAT LANDS FLAT MAKES THE NEXT ONE HARDER. YOU START TO BELIEVE THAT SELLING JUST ISN'T FOR YOU, WHEN THE TRUTH IS YOU'VE NEVER BEEN SHOWN HOW TO DO IT PROPERLY.
IT COSTS YOU THE MONEY THAT WAS ALREADY ON THE TABLE. PEOPLE ARE IN BUYING MODE THAT WEEK. WALLETS ARE OUT. EVERY CUSTOMER WHO WAS READY TO SPEND AND DIDN'T HEAR FROM YOU SPENT IT SOMEWHERE ELSE.
IT COSTS YOU YOUR MARGIN. PANIC DISCOUNTING IS THE MOST EXPENSIVE MARKETING THERE IS. YOU WORK JUST AS HARD AND KEEP LESS OF IT.
IT COSTS YOU DECEMBER. A STRONG BLACK FRIDAY CARRIES YOU INTO CHRISTMAS WITH CASH IN THE BANK AND MOMENTUM BEHIND YOU. A WEAK ONE MEANS YOU START THE QUIETEST STRETCH OF THE YEAR ALREADY ON THE BACK FOOT.
AND HERE'S THE BIT THAT SHOULD BOTHER YOU MOST.
WHILE YOU'RE TELLING YOURSELF "BLACK FRIDAY DOESN'T WORK IN MY INDUSTRY",
SOMEBODY IN YOUR INDUSTRY IS HAVING THEIR BEST WEEK OF THE YEAR.
THEY'RE NOT BETTER THAN YOU. THEY PLANNED.
NOW PICTURE
IT DONE PROPERLY
Imagine walking into black Friday week and feeling calm. Your offer is built, and it's good. Not a discount.
A proper offer that makes your ideal customer think "I'd be daft to miss that".
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Your audience already knows it's coming. you've been warming them up for weeks, so on launch day they're waiting for the link. You know your numbers. you know your target, how many sales gets you there, and exactly what you need to do each day to make it happen. Your content is shot, written and ready to go. Every lead is sitting in one place, so the moment someone shows interest you know who they are, what they want, and when to follow up.
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Then every morning that week, you wake up to a message from me telling you exactly what today's job is. No guessing. No staring at your phone wondering what to post. No wobble on day three, because i'm right there telling you to keep going.
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Then the sales start to land. The first one comes in and you share it. The group goes wild. Someone else gets theirs. Then you get another. It builds. By the end of the week you've had your best sales week of the year. you've got cash in the bank going into christmas. and you've got something even more valuable: proof that when you have a plan and you follow it, you can sell.
that's the possibility. and it is far closer than you think.
INTRODUCING...
THIS IS ME, SUPPORTING YOU THROUGH BLACK FRIDAY FROM THE FIRST IDEA TO THE FINAL SALE.
It isn't a course you buy and never open. It isn't a PDF. It's me working on your offer with you, building your plan with you, and then sprinting through the week beside you until the sales are in.
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And I am there for you throughout the whole thing. From the first session to the last sale of the week, you're never doing this on your own. There are three parts, and each one fixes a specific reason Black Friday has let you down before.
PART 1
THREE STRATEGY SESSIONS WITH ME
worth £999
PART 1 FIXES
​Part 1 is about fixing the lazy offer, the cold launch, and having no numbers. Before Black Friday week arrives, we get to work. Across three live group sessions I take you through the three things every sell-out Black Friday needs.
YOUR OFFER
We work out exactly what you're selling and why anyone should care. We look at what your customers actually want,
how to package it so it feels unmissable, and how to make it exciting without giving your profit away.
YOUR MARKETING PLAN
We map out how you warm your audience up, what you post, when you post it, and how you build anticipation so people are ready to buy the second you open.
YOUR SALES STRATEGY
We set your target and break it down. How many sales. How many leads. How many conversations.
What you'll do daily to get there, and how you'll follow up so no interested buyer slips away.
Then we do the bit most people skip. We work backwards.
We start at Black Friday and plan back to today, so you know what needs doing and by when.
You'll be organised and ready, with nothing left to the last minute.
The group sessions run on Monday 26, Tuesday 27 and Wednesday 28 October at 12pm.
Every one is available on replay, and you might even want to watch them twice, because
what we'll be building in there is pure gold. You finish them with a flawless plan in your hand.
PART 2
A FULL WEEK OF SALES SPRINTING WITH ME
worth £499
PART 2 FIXES
Part 2 fixes running out of steam and having to do everything on your own. You don't need to do be running your Black Friday solo.
A plan is worthless if you don't follow it. This is where most people fall down, and it's exactly where I come in.
For the entire week, I'm sprinting with you.
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Step by step prompts. You'll know what to post, what to say and who to speak to.
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Daily actions. One clear set of jobs each day that move you towards your target.
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Encouragement. There is always a quiet day. I'll be there to get you through it.
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Celebrating your sales. Every win gets shouted about as it comes in, and nothing
keeps you selling like watching the room light up.​
This is accountability with energy. You won't drift, and you won't quit on day three, because I won't let you.
PART 3
YOUR BLACK FRIDAY SALES APP
worth £100
PART 3 FIXES
Part 3 fixes scattered sales leads forgotten follow ups. The app is designed to be your companion for all things Black Friday
A plan is worthless if you don't follow it. This is where most people fall down, and it's exactly where I come in.
For the entire week, I'm sprinting with you.
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Step by step prompts. You'll know what to post, what to say and who to speak to.
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Daily actions. One clear set of jobs each day that move you towards your target.
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Encouragement. There is always a quiet day. I'll be there to get you through it.
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Celebrating your sales. Every win gets shouted about as it comes in, and nothing
keeps you selling like watching the room light up.​
This is accountability with energy. You won't drift, and you won't quit on day three, because I won't let you.
EVERYTHING ON REPLAY
Every session and all the support is saved and available on replay.
If you can't make something live, you won't miss it and you won't fall behind. I will make sure you keep up. This is the exact support you need to leverage Black Friday, and I've built it to fit around a real business and a real life.
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LET'S TALK NUMBERS
What could this week be worth to you?I'm not going to promise you a figure. Nobody honest can.
What you make depends on your offer, your audience and the work you put in.
What I can do is show you the maths, because once you see it, a big sales week stops feeling like luck
and starts feeling like a plan.
LOOK AT THE RIGHT COLUMN AND ASK YOURSELF:
What would an extra few thousand pounds in one week do for your business going into Christmas?
How we work backwards to your number
This is exactly what we do together in your sessions. Take a £5,000 target as an example.
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Target: £5,000 in Black Friday week
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Offer price: £197, so you need 26 sales
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Conversations: if 1 in 5 people you speak to buys, that's 130 sales conversations
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Daily action: across a 7 day sprint, that's around 19 conversations a day
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Suddenly £5,000 isn't a wish. It's 19 conversations a day, with prompts from me telling you how to start them and an app keeping track of every one. That is the difference between hoping and planning.
WHAT IT TAKES FOR YOU TO MAKE YOUR MONEY BACK...
For most businesses, a single sale or two pays for all of it. Everything after that is money you wouldn't have made sitting on the sidelines.These figures are illustrative examples to show how the numbers work. They are not a guarantee of income.
Your results will depend on your offer, your audience and the action you take.
2 BONUSES FOR FAST MOVERS
BONUS ONE
A Private Strategy Dinner With Me (worth £497)
For the first 10 people to join only.
Picture beautiful Italian cuisine, a private dining room and a luxe setting. Just a small table of ambitious business owners, and me.
This is not a networking event with a name badge and a warm glass of wine. It's an evening of proper conversation about your business, with direct access to me and to the other people in the room who are playing at the same level as you. The conversations at tables like this are the ones that change the direction of a business. There are 10 seats. When they're gone, they're gone.
BONUS TWO
1HR Private Hire Of My Content Studio
For everyone who books within 48hrs
An hour's exclusive use of my content studio. Unlimited sets. Unlimited outfit changes. The whole place to yourself. Black Friday is the noisiest week of the year,
and scrappy content gets scrolled past. Use your hour
to shoot the photos and video for your campaign in one go, so you show up looking like the business
people want to buy from.
This bonus disappears 48 hours after doors open.
WHO IS
FAYE MAC...
I'm Faye. Entrepreneur, business mentor, international speaker, mam, and a proud Geordie who doesn't beat around the bush. I'm not someone who read a book about business and started teaching it. I've spent ten years building my own.
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I run a portfolio of companies. Clean As A Whistle Group, a commercial cleaning company with more than 350 staff. Growth Nation Training Academy. Growth Nation Business Membership, and Faye Mac Consultancy, where I mentor business owners who are ready to grow. I've scaled my own companies to multi-millions. Everything I teach, I've done. With real staff, real payroll, real customers and real pressure.
I mentor business owners every day. Through my Limitless Mastermind, my 1:1 mentoring, CPD accredited business courses and live events like Level Up Live, I help business owners turn visibility into sales. I speak on stages around the world. Dubai, Thailand, Spain, Miami and venues right across the UK.My work has been featured in the press. Including the Express, Startups Magazine, Business Manchester, TechRound, SheCanCode, Northern Life and The Female Boss Collective.
But here's what matters for you.
I know sales. I know marketing. And I know what it takes to actually get things done when you're busy, stretched and doing ten jobs at once, because I've lived it.My whole approach comes down to three words: get shit done. I won't give you filler or theory. I'll give you a plan, tell you straight what needs to happen, and stand next to you while you do it.
That's what you're getting for Black Friday. Not a faceless programme. Me.
IS THIS
FOR YOU?
Black Friday: Sales Explosion Is For You If:
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You run a business and you want Black Friday
to actually make you money this year -
You've tried it before and it fell flat, and you're not sure why
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You've never done Black Friday and want to do
your first one properly -
You know you need a plan, and you'd rather build
it with someone who's done it than guess -
You're brilliant at what you do but selling feels
awkward, and you want someone to show you how -
You start strong and fade, and you need accountability
to see it through -
You're ready to take action, daily, for one focused week
THIS ISN'T
FOR YOU IF...
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You want someone to do it all for you while you watch
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You're looking for a magic trick that works without any effort
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You're not prepared to show up, post, and speak to people
I'll bring the strategy, the structure and the push. You have to bring
the work. If you're willing to do that, we're going to get on very well.
EVERYTHING
THAT'S INCLUDED
3 Live Group Strategy Sessions With Faye
(26, 27 and 28 October, 12pm): your offer, marketing plan and sales strategy,
worked backwards from Black Friday
Worth £999
A Full Week Of Sales Sprinting With Faye
A full week of sales sprinting with Faye,
step by step prompts, daily actions, encouragement and celebrating your sales
Worth £499
A Black Friday Sales App
Your Black Friday sales app: track and monitor leads, with your offers and everything in one place
Worth £100
TOTAL WORTH £1598
PLUS+
TWO AMAZING BONUSES IF YOU ARE ONE OF THE FIRST 10 TO JOIN, OR JOIN WITHIN 48HOURS
YOUR INVESTMENT
- Not £1,598 -
JUST £147 + VAT.
Or 3 payments of £50 + VAT.
That's less than 10% of what this is worth. I've priced it this way on purpose. I want this to be
an absolute no brainer, and I want as many business owners as possible having their best Black Friday yet.