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BLACK FRIDAY: SALES EXPLOSION
STOP HOPING YOUR BLACK FRIDAY OFFER MAKES SALES.
BUILD A CAMPAIGN THAT BRINGS BIG PROFITS.
A FREE STRATEGIC MASTERCLASS FOR BUSINESS OWNERS WHO WANT TO TURN BLACK FRIDAY INTO A SERIOUS REVENUE OPPORTUNITY, WITH A CLEAR STRATEGY,
A PROVEN WORKFLOW & A CAMPAIGN THAT HAS BEEN DELIBERATELY DESIGNED TO GENERATE ATTENTION, DEMAND, SALES & PROFIT.
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MONDAY 19th OCTOBER - 7pm - LIVE ON ZOOM
EVERY YEAR, BUSINESS OWNERS REACH
BLACK FRIDAY WITH THE SAME APPROACH.
THEY THROW TOGETHER AN OFFER, DECIDE WHAT THEY THINK THEIR CUSTOMERS MIGHT WANT, CREATE A FEW SOCIAL MEDIA POSTS, SEND AN EMAIL OR TWO AND THEN SIT BACK HOPING THAT THE SALES WILL ROLL IN. DON’T BE MOST BUSINESS OWNERS..
AND WHEN THE SALES DON'T ROLL IN...
THEY ASSUME THEIR AUDIENCE WASN'T INTERESTED, THEIR OFFER WASN'T GOOD ENOUGH, THEIR REACH WASN'T HIGH ENOUGH OR THAT BLACK FRIDAY SIMPLY DIDN'T WORK FOR THEIR BUSINESS. OR THE CLASSIC, EVERYONE ELSE WAS POSTING SO THEIR THING DIDN’T SELL.
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BUT HERE'S THE THING...
​BLACK FRIDAY ISN'T A STRATEGY. IT'S AN OPPORTUNITY. THE STRATEGY COMES SEPARATELY.
MONDAY 19th OCTOBER - 7pm - LIVE ON ZOOM
IF YOU WANT TO MAKE THE MOST OF THE OPPORTUNITY, YOU
NEED TO START PREPARING LONG BEFORE THE DAY ITSELF ARRIVES.
THIS FREE MASTERCLASS WILL SHOW YOU EXACTLY HOW TO APPROACH SEASONAL MARKETING STRATEGICALLY, SO YOU CAN STOP SCRAMBLING AT THE LAST MINUTE AND START BUILDING A BLACK FRIDAY CAMPAIGN THAT IS DESIGNED TO CREATE DEMAND, CONVERT CUSTOMERS AND MAXIMISE YOUR PROFIT.
YOUR BIGGEST BLACK FRIDAY OPPORTUNITY STARTS RIGHT NOW.
STOP LEAVING IT TOO LATE.
SEASONAL MARKETING CAN CREATE
SOME OF THE BIGGEST REVENUE OPPORTUNITIES OF THE YEAR...
...BUT THE BUSINESSES THAT CONSISTENTLY CAPITALISE ON THOSE OPPORTUNITIES AREN'T NECESSARILY THE ONES OFFERING THE BIGGEST DISCOUNTS OR SHOUTING THE LOUDEST ON SOCIAL MEDIA.
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THEY ARE THE BUSINESSES THAT UNDERSTAND HOW TO CREATE ANTICIPATION, BUILD DEMAND, POSITION THEIR OFFER, COMMUNICATE ITS VALUE AND GUIDE THEIR CUSTOMERS TOWARDS MAKING A BUYING DECISION.
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THE DIFFERENCE ISN'T LUCK. IT'S PREPARATION.
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WHEN YOU HAVE THE RIGHT STRATEGY IN PLACE, YOU AREN'T WAKING UP ON BLACK FRIDAY WONDERING WHAT YOU SHOULD POST, WHETHER YOU SHOULD SEND ANOTHER EMAIL, WHETHER YOU SHOULD REDUCE YOUR PRICES AGAIN OR WHY NOBODY SEEMS TO BE BUYING.
INSTEAD, YOU KNOW EXACTLY WHAT YOU'RE DOING, WHEN YOU'RE DOING IT AND, MOST IMPORTANTLY, WHY YOU'RE DOING IT.
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THAT'S WHAT I'M GOING TO TEACH YOU.
WHO AM I
FAYE MAC IS A MULTI 7 FIGURE GLOBAL BUSINESS MENTOR WHO KNOWS WHAT IT TAKES TO TURN OFFERS INTO SERIOUS REVENUE.
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HAVING SCALED MULTIPLE BUSINESSES OF HER OWN, FAYE HAS SUPPORTED THOUSANDS OF CLIENTS ACROSS THE GLOBE TO BUILD, SCALE AND SELL OFFERS THAT CONVERT, WITHOUT THE FAFF, OVERWHELM OR ENDLESS OVER COMPLICATION.
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KNOWN FOR HER STRAIGHT TALKING APPROACH, NO NONSENSE STRATEGY AND HIGH IMPACT RESULTS, FAYE CUTS THROUGH THE NOISE AND GETS TO WHAT ACTUALLY MOVES THE NEEDLE.FROM REFINING YOUR OFFER AND POSITIONING TO CREATING THE SALES STRATEGY THAT GETS PEOPLE BUYING, SHE BRINGS THE EXPERIENCE, COMMERCIAL THINKING AND SHARP STRATEGY NEEDED TO TURN IDEAS INTO PROFITABLE OPPORTUNITIES.
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LOVED BY CLIENTS AROUND THE WORLD AND RECOGNISED AS A POWERFUL VOICE IN THE BUSINESS INDUSTRY, FAYE DOESN'T JUST TEACH BUSINESS. SHE'S BUILT IT, SCALED IT AND DONE IT HERSELF. AND, WHEN IT COMES TO CREATING SEASONAL OFFERS THAT SELL, THERE IS NO ONE BETTER SUITED TO HELP YOU TURN YOUR IDEA INTO AN OFFER YOUR AUDIENCE CAN'T IGNORE.
INSIDE THE FREE MASTERCLASS...
I'LL SHOW YOU THE BLACK FRIDAY WORKFLOW
MONDAY 19th OCTOBER - 7pm - LIVE ON ZOOM
THIS ISN'T ANOTHER TRAINING FILLED WITH VAGUE MARKETING ADVICE OR GENERIC TIPS THAT SOUND GOOD BUT LEAVE YOU WONDERING WHAT YOU'RE ACTUALLY SUPPOSED TO DO NEXT. I CAN’T BE BOTHERED WITH THAT, AND NEITHER CAN YOU.
I’M HERE FOR RESULTS.
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YOU'LL LEARN THE STRATEGY BEHIND A SUCCESSFUL SEASONAL CAMPAIGN AND, MOST IMPORTANTLY, THE WORKFLOW YOU CAN FOLLOW TO TAKE THAT STRATEGY AND TURN IT INTO SOMETHING YOU CAN ACTUALLY EXECUTE IN YOUR BUSINESS.
YOU'LL LEARN HOW TO:
IDENTIFY THE RIGHT BLACK FRIDAY OPPORTUNITY FOR YOUR BUSINESS
RATHER THAN AUTOMATICALLY DISCOUNTING WHATEVER YOU HAPPEN TO SELL, YOU'LL LEARN HOW TO THINK STRATEGICALLY ABOUT WHAT YOU'RE OFFERING, WHO IT'S FOR AND WHY SOMEONE SHOULD BE MOTIVATED TO BUY IT DURING THE BLACK FRIDAY PERIOD.
BUILD AN OFFER PEOPLE GENUINELY WANT
A SUCCESSFUL BLACK FRIDAY OFFER ISN'T SIMPLY ABOUT TAKING A PERCENTAGE OFF YOUR USUAL PRICE. YOU'LL LEARN HOW TO STRUCTURE AN OFFER THAT MAKES SENSE COMMERCIALLY WHILE GIVING YOUR CUSTOMERS A COMPELLING REASON TO TAKE ACTION.
CREATE DEMAND BEFORE THE PROMOTION BEGINS
ONE OF THE BIGGEST MISTAKES BUSINESS MAKE IS WAITING UNTIL BLACK FRIDAY TO START TALKING ABOUT BLACK FRIDAY. YOU'LL LEARN HOW TO BUILD AWARENESS, CURIOSITY AND DESIRE IN ADVANCE, SO THAT WHEN YOUR OFFER GOES LIVE, YOUR AUDIENCE ISN'T HEARING ABOUT IT FOR THE FIRST TIME. IT’S WARM UP TIME, AND IT STARTS NOW.
MAP OUT YOUR ENTIRE SEASONAL MARKETING WORKFLOW
YOU'LL KNOW WHAT NEEDS TO HAPPEN, WHEN IT NEEDS TO HAPPEN AND WHAT YOUR AUDIENCE NEEDS TO HEAR AT EACH STAGE OF THE CAMPAIGN, GIVING YOU A CLEAR ROADMAP RATHER THAN A LAST MINUTE MARKETING SCRAMBLE.
TURN ATTENTION INTO ACTUAL SALES
GETTING PEOPLE TO NOTICE YOUR OFFER IS ONLY THE BEGINNING. YOU'LL LEARN HOW TO THINK ABOUT THE CUSTOMER JOURNEY & HOW YOUR MESSAGING CAN MOVE SOMEONE FROM SIMPLY BEING AWARE OF YOUR PROMOTION TO UNDERSTANDING WHY THEY NEED IT & TAKING ACTION. YOU ARE IN BUSINESS TO MAKE MONEY, SO LET'S TAKE THAT ACTION.
PROTECT AND MAXIMISE YOUR PROFIT
MORE REVENUE DOESN'T AUTOMATICALLY MEAN MORE PROFIT. YOU'LL LEARN HOW TO THINK COMMERCIALLY ABOUT YOUR OFFER SO THAT YOU'RE NOT SIMPLY GENERATING MORE SALES, BUT CREATING AN OPPORTUNITY THAT MAKES SENSE FOR YOUR BUSINESS, BRINGING IN MORE REGULAR WORK, AND WATCHING THOSE PROFITS EXPLODE!
KNOW EXACTLY WHAT TO DO WHEN BLACK FRIDAY ARRIVES
INSTEAD OF SPENDING THE BIGGEST SALES DAY OF THE YEAR WONDERING WHAT TO POST OR WHICH EMAIL TO SEND, YOU'LL HAVE A CLEAR PLAN FOR EXECUTING YOUR CAMPAIGN WITH CONFIDENCE.
WHY SEASONAL MARKETING
NEEDS TO BE PLANNED IN ADVANCE
HERE'S SOMETHING THAT MANY BUSINESS OWNERS DON'T REALISE UNTIL THEY'VE ALREADY LEFT IT TOO LATE:
YOUR BLACK FRIDAY CAMPAIGN DOESN'T START ON BLACK FRIDAY, IT BEGINS NOW...
BY THE TIME EVERYONE ELSE IS POSTING "BLACK FRIDAY IS HERE!", THE BUSINESSES THAT PLANNED PROPERLY HAVE ALREADY BEEN PREPARING THEIR AUDIENCE. THEY HAVE BEEN CREATING AWARENESS AROUND THE PROBLEM THEIR PRODUCT SOLVES, TALKING ABOUT THE TRANSFORMATION THEY PROVIDE, BUILDING INTEREST, INTRODUCING THE OPPORTUNITY AND GIVING THEIR CUSTOMERS REASONS TO PAY ATTENTION.
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THAT PREPARATION MATTERS BECAUSE PEOPLE RARELY GO FROM COMPLETELY UNAWARE TO READY TO BUY SIMPLY BECAUSE THEY SEE A DISCOUNT. GOOD SEASONAL MARKETING GIVES YOU THE OPPORTUNITY TO TAKE YOUR AUDIENCE ON A JOURNEY, SO THAT BY THE TIME YOUR OFFER IS AVAILABLE, THEY ALREADY UNDERSTAND WHAT YOU'RE OFFERING, WHY IT MATTERS AND WHY NOW IS THE RIGHT TIME TO TAKE ACTION.
YOU AREN'T SIMPLY TAKING ADVANTAGE OF A DATE ON THE CALENDAR. YOU'RE USING A PREDICTABLE MOMENT IN THE MARKET TO CREATE A STRATEGIC SALES EVENT FOR YOUR BUSINESS - AND THE EARLIER YOU START PREPARING, THE MORE OPPORTUNITY YOU HAVE TO BUILD THAT DEMAND.
IMAGINE GOING INTO BLACK FRIDAY
KNOWING EXACTLY WHAT YOU'RE DOING.
IMAGINE HAVING YOUR OFFER DECIDED WELL IN ADVANCE, YOUR MESSAGING MAPPED OUT, YOUR CONTENT PLANNED, YOUR EMAILS PREPARED AND YOUR CUSTOMER JOURNEY DELIBERATELY DESIGNED
TO TAKE PEOPLE FROM AWARENESS TO PURCHASE.
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IMAGINE KNOWING EXACTLY WHAT YOU'RE GOING TO COMMUNICATE BEFORE THE PROMOTION, HOW YOU'RE GOING TO LAUNCH IT WHEN THE TIME COMES & HOW YOU'RE GOING TO KEEP THE MOMENTUM GOING ONCE PEOPLE START BUYING.
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INSTEAD OF WAKING UP ON BLACK FRIDAY ASKING YOURSELF, "WHAT SHOULD I POST TODAY?", YOU WAKE UP KNOWING EXACTLY WHAT NEEDS TO HAPPEN BECAUSE YOU'VE ALREADY BUILT THE PLAN.
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THAT'S THE DIFFERENCE BETWEEN RUNNING A PROMOTION AND RUNNING A CAMPAIGN.
THIS IS FOR YOU IF...
​THIS MASTERCLASS IS FOR BUSINESS OWNERS WHO ARE SERIOUS ABOUT MAKING SEASONAL MARKETING A MEANINGFUL PART OF THEIR REVENUE STRATEGY AND WHO DON'T WANT ANOTHER YEAR TO PASS WONDERING WHAT COULD HAVE HAPPENED IF THEY HAD BEEN BETTER PREPARED.
​YOU HAVE A PRODUCT, SERVICE OR OFFER THAT YOU WANT TO SELL THIS BLACK FRIDAY AND YOU KNOW THERE IS AN OPPORTUNITY TO GENERATE SIGNIFICANTLY MORE REVENUE FROM YOUR EXISTING AUDIENCE.​
YOU'VE PREVIOUSLY THROWN TOGETHER A BLACK FRIDAY OFFER AT THE LAST MINUTE AND WONDERED AFTERWARDS WHY THE RESULTS DIDN'T MATCH THE EFFORT YOU PUT IN.
YOU'VE DISCOUNTED YOUR PRODUCTS OR SERVICES BEFORE BUT DIDN'T GENERATE THE LEVEL OF SALES YOU EXPECTED, LEAVING YOU WONDERING WHETHER BLACK FRIDAY WAS ACTUALLY WORTH IT.
YOU KNOW YOU SHOULD BE MARKETING YOUR OFFER IN ADVANCE, BUT YOU DON'T HAVE A CLEAR IDEA OF WHAT YOU SHOULD BE SAYING, WHEN YOU SHOULD BE SAYING IT OR HOW TO BUILD ANTICIPATION WITHOUT CONSTANTLY SELLING.
YOU WANT A STRATEGIC APPROACH RATHER THAN ANOTHER COLLECTION OF RANDOM MARKETING TACTICS THAT SOUND GOOD IN THEORY BUT DON'T TELL YOU WHAT TO ACTUALLY DO.
YOU WANT TO CREATE MORE SALES WITHOUT RELYING ON BIGGER & BIGGER DISCOUNTS, BECAUSE GENERATING REVENUE ISN'T PARTICULARLY USEFUL IF YOUR PROFIT MARGINS DISAPPEAR IN THE PROCESS.
YOU WANT TO UNDERSTAND HOW TO BUILD DEMAND BEFORE YOUR PROMOTION GOES LIVE AND CREATE A CUSTOMER JOURNEY THAT MAKES BUYING FEEL LIKE THE NATURAL NEXT STEP.
MOST IMPORTANTLY, YOU ARE READY TO STOP WINGING YOUR SEASONAL MARKETING AND START EXECUTING WITH INTENTION.
THIS ISN'T ABOUT HOPING FOR A GOOD
BLACK FRIDAY. IT'S ABOUT PREPARING FOR ONE.
AND IF YOU'RE THINKING, "I'LL DO IT LATER..."
THIS IS EXACTLY WHY YOU NEED TO REGISTER NOW.
BECAUSE "LATER" IS HOW BUSINESSES END UP RUSHING THEIR SEASONAL CAMPAIGNS, AND THE CLOSER BLACK FRIDAY GETS, THE LESS STRATEGIC SPACE YOU HAVE TO BUILD THE CAMPAIGN PROPERLY.
YOU NEED TIME TO THINK ABOUT YOUR OFFER, UNDERSTAND WHAT YOUR AUDIENCE ACTUALLY NEEDS, CREATE THE RIGHT MESSAGING, BUILD ANTICIPATION, PREPARE YOUR CONTENT AND EMAILS, MAP OUT YOUR CUSTOMER JOURNEY AND MAKE SURE THE WHOLE CAMPAIGN MAKES COMMERCIAL SENSE.
YOUR AUDIENCE ALSO NEEDS TIME. THEY NEED TIME TO BECOME AWARE OF THE PROBLEM YOU'RE SOLVING, TIME TO UNDERSTAND THE VALUE OF YOUR SOLUTION, TIME TO BECOME INTERESTED IN WHAT YOU'RE OFFERING AND TIME TO DEVELOP ENOUGH DESIRE THAT THEY'RE READY TO TAKE ACTION WHEN THE OPPORTUNITY ARRIVES.
THE BUSINESSES THAT PREPARE EARLY DON'T NECESSARILY NEED TO SHOUT LOUDER AT THE LAST MINUTE BECAUSE THEY'VE ALREADY STARTED THE CONVERSATION.
ONE LAST THING...
BLACK FRIDAY HAPPENS ONCE A YEAR, BUT THE PRINCIPLES YOU'LL LEARN INSIDE THIS MASTERCLASS CAN COMPLETELY CHANGE THE WAY YOU APPROACH SEASONAL MARKETING THROUGHOUT THE REST OF YOUR BUSINESS CALENDAR.
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CHRISTMAS, VALENTINE'S DAY, EASTER, SUMMER PROMOTIONS, BACK TO SCHOOL, NEW YEAR CAMPAIGNS, LAUNCHES AND OTHER PROMOTIONAL EVENTS ALL GIVE YOU OPPORTUNITIES TO CREATE FOCUSED PERIODS OF DEMAND AND REVENUE, BUT THE BUSINESSES THAT CONSISTENTLY MAKE THE MOST OF THOSE MOMENTS AREN'T RELYING ON INSPIRATION OR THROWING TOGETHER AN OFFER AT THE LAST MINUTE.
THEY HAVE A SYSTEM. THEY UNDERSTAND HOW TO IDENTIFY THE OPPORTUNITY, BUILD THE OFFER, PREPARE THEIR AUDIENCE, CREATE DEMAND AND EXECUTE THE CAMPAIGN WHEN THE MOMENT ARRIVES.
THIS MASTERCLASS WILL SHOW YOU HOW TO START BUILDING YOURS.​
REGISTER FOR FREE NOW
STOP CONJURING UP OFFERS.
STOP HOPING PEOPLE BUY.
STOP LEAVING YOUR SEASONAL REVENUE TO CHANCE.
GET THE STRATEGY.
GET THE WORKFLOW.
GET PREPARED.
SAVE YOUR SPACE
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